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Media Consumption in the COVID Era

COVID has impacted every facet of our lives, including how we consume TV. ENGINE Media Solutions reveals what Americans are watching, which services are most popular, and how they feel about ad-supported subscriptions with findings from a survey conducted by ENGINE Insights.

The survey found that on an average weekday, Americans watch 6.2 hours a day and that rises to 6.8 hours on the weekend. Gen Z watches the least amount of TV – 4.8 hours a day during the week and 5.5 hours on the weekend. Also, Americans reported watching more comedy programming in the past month (54%) compared to drama at 46%.

Interestingly, when Americans were asked to name the devices they use to stream and/or watch TV – Smart TVs came out on top at 39%, with Cable TV following at 35%, and Roku in third at 27%. When asked about advertising shown during TV programming they stream for free, and the number of ads they consider to be acceptable during a 60-minute show, 25% said 6-10 ads.

Take a look at all the findings in the infographic below.



This CARAVAN® survey was conducted by ENGINE Insights among a sample of 1,003 adults 18 years of age and older. This survey was live on September 2-3, 2020.